https://www.designbykaya.uk/blog-3-1 daily 0.75 2025-11-14 https://www.designbykaya.uk/blog-3-1/blog-post-title-one-k7dg5 monthly 0.5 2025-11-14 https://www.designbykaya.uk/blog-3-1/blog-post-title-two-zhhlj monthly 0.5 2025-11-14 https://www.designbykaya.uk/blog-3-1/blog-post-title-three-aa96k monthly 0.5 2020-05-19 https://www.designbykaya.uk/about-me daily 1.0 2025-12-08 https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/88087329-7039-44ba-9093-4b721c003e07/experiments+-+main+page+-+black.png https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654262777914-3TM7CJTI50GBQU8D3ITW/2206+PPL+Design+System.png https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/5698f089-8f03-4ae1-a023-d429479faa44/intro-ai-analyser3.gif https://www.designbykaya.uk/my-case-studies daily 0.75 2025-10-01 https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654262777914-3TM7CJTI50GBQU8D3ITW/CEP-Design-System.png My case studies - Accessible Design System to answer CS agents needs CRM Design System at People’s Postcode Lottery, 2021 Supporting Customer Service Agents through brand new accessible UI to WCAG 2.1 with implemented dyslexia recommendations. https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/68e891cd-1793-4337-bb7a-d49fff7195a8/In-app+Billing+Doc+Viewer+-+Invoice+-+Closed+-+Default.png My case studies - Transaction documents analyser to decrease operational cost Account and billing, fintech team at HubSpot, 2025 Understanding invoices and other financial documents is a complex task, which drives customer to submitting billing inquiries and increasing HubSpot operational costs. Creating new in-product document analyser help customers with understanding the value they are paying for and how much it is. https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654260971429-KFHQLFQLYFCSKPCDQZJ7/Postcode-Lottery-conversation-starters.png My case studies - Conversation starters to boost customer service call quality CRM system at People’s Postcode Lottery, 2022 Increased customer service call quality through new accessible UX with conversation starters prompts. https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654191672263-B4PH8SLY40KDKYA965J5/troubleshooting_overview.png My case studies - No-code AI troubleshooting to enable citizen developer AI Workflow Automation at Smartsheet, 2020 Contextualized solving AI workflow issues in the user interface of Bridge by Smartsheet (Converse AI) to support users without programming expertise working on AI. https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/8c24fcbe-3f19-4200-a897-5af51c8c9580/Overview+-+CRM+Suite+Starter+-+cropped.png My case studies - UX strategy with research for Account & Billing Account and billing, fintech team at HubSpot, 2023-2025 Vision, goals, and plan for how to evolve managing Account & Billing experience for customers fitting the long-term business strategy for HubSpot. This included conducted qualitative research. https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/bf233e07-f06d-4bc1-b882-0a5a019972b1/Discount+in+cancellation+flow+design My case studies - A/B testing on cancellation flow to increase retention and decrease operational costs Account and billing, fintech team at HubSpot, 2023-2025 Multiple A/B testing that explored increased retention and decreased operational costs during cancellation flow. https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654191783124-ADYMNMF1GNS09EVWY0BA/onboarding.png My case studies - Focused and onboarding journey to complete AI tasks AI Workflow Automation at Smartsheet, 2019 Reduced number of features and UI walkthrough in Bridge by Smartsheet (Converse AI) to ease connecting 3rd party integrations and setting up workflow elements. https://www.designbykaya.uk/my-work/troubleshooting-smartsheet daily 0.75 2022-06-05 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https://www.designbykaya.uk/my-work/accessible-design-system-postcode-lottery daily 0.75 2025-11-14 https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654466513704-FRB1OWQJQ65E1F47MX3W/survey+papers.png https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654466562399-XNSD3NF1FVOSCMR70BWE/accessibility+training+-+no+level.png https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654466607803-4Y3XY9GZMEF2Q0G6G7OR/colours+accessibility+matrix.png https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654466657382-SKACPJ4CNXAN2YMYVSVK/buttons.png https://images.squarespace-cdn.com/content/v1/628e7c9b691595189df05ae8/1654466696067-1MI6RYL8E3YFJ2RFSNS3/storybook+zeplin+logo.png https://www.designbykaya.uk/hubspot-presentation daily 0.75 2022-10-23 https://www.designbykaya.uk/my-work/subscription-management-hubspot daily 0.75 2025-08-27 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