About me
Senior product designer B2B | B2C Saas | 0-1 Complex systemS Hi, I’m Kaya, a senior product designer. I lead with empathy for all users, realistically strategize towards business goals, and collaborate hands-on to bring customers measurable value from intentional, accessible and intuitive solutions.
I have 7+ years of experience in Software as a Service and digital services, which includes working on AI in Smartsheet/ Converse.ai. Most recently, I drove down the operational cost of billing enquiries by shaping an AI-powered crafted billing experience for HubSpot customers.
My work
New AI documents analyser to increase billing self-service
SaaS | 0-1 Q3 2025
Creating a new integrated AI transactions documents analyser to help customers with understanding the value they are paying for.
Optimised discoverability of Account & Billing features to increase customer satisfaction
SaaS | A/B testing Q2 2025
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Accessible Design System to answer CS agents needs
DesignOps 2022
Supporting Customer Service Agents through brand new accessible UI to WCAG 2.1 with implemented dyslexia recommendations.
Contact me
If you’re interested in my work, feel free to send me a message.