Transaction documents analyser to decrease operational cost

Understanding invoices and other financial documents is a complex task, which drives customer to submitting billing inquiries and increasing HubSpot operational costs. Creating new in-product document analyser help customers with understanding the value they are paying for and how much it is.

Problem and hypothesis

The primary way to view transaction documents (invoices, orders, payment receipts, credit memos, refunds) is an external-tab browser PDF viewer. This provides customers with a basic view of the documents that they reference to what is in the Account & Billing, such as explanation of products, and cross-reference it to other transaction documents. The PDFs are a financial document kept for accounting, and cannot be replaced by a rendered information. While this multi-tab view presents a good setup foundation, we see opportunity to further improve this experience.

We believe that small business owners do not understand the transaction documents without a big picture of their Account & Billing. If we provide an in-product transaction document analyser, their billing comprehension increases resulting in fewer human-involved billing inquiries and reduces operational costs.

Collaboration and my role

I worked with product manager, front-end and back-end engineers on feasible incremental and iterative solutions. I facilitated workshops, proposed solutions, created designs with incremental and iterative releases.

Outcomes for customers and business

Increased findability of Account & Billing features reduced operational costs of handling billing inquiries. Customers were able to self-serve, which improved customer satisfaction. More details about these projects are available on request.